Everyone seems to be talking about the new phenomenon called social media, but few attempt to define it.

Many people outside of the online marketing realm, unless they are under 25 years old, have difficultly understanding the concept.

In a nutshell, Social media is Web 2.0, or interacting with others online.  Web 1.0 was all about showcasing oneself, while Web 2.0 involves a sense of community and openness in which the line between author and reader is blurred.

Savvy businesses and organizations are beginning to utilize social networks to interact with current and prospective clients or customers, introduce new products and services, and launch viral campaigns to involve its market.  Businesses are able to communicate directly with target markets and monitor what others are communicating about its brand or service.

Most organizations are recognizing the value of social media but clueless how to use it.  A job seeker who understands Web 2.0 automatically can have an edge over the competition.  If a company is on Twitter or Facebook, job seekers can get a pulse on what that company values.

To understand what social media is, consider the six main categories:

• Social Networks. In general, these sites allow users to build a profile, connect with friends, and interact with others who have similar interests on the site.  The most popular social networks are MySpace and Facebook.  For business use, LinkedIn is a rapidly growing network of professionals.
• Blogs and Micro-blogs. Blogs are probably the most popular form of social media because they existed before Web 2.0.  Many people write blogs to convey their expertise on a subject, review products, report news, or simply as a diary for all to see.  On the flip side, blogs have become a recognized news source.  The social aspect of blogs involves reader comments and sharing.  Micro-blogs, like Twitter, allow for immediate posting and more interaction.
• Social Bookmarking. Social bookmarking sites such as Delicious, Digg, StumbleUpon and Diigo, allow users to access their bookmarks from any computer and share them with others.  Rather than bookmarking a Web page in your Internet browser, you can save it on Delicious to access it from anywhere and give your network access to your favorite articles and Web sites.
• Video Sharing. Popular video site, YouTube, has become almost synonymous with online videos.  Not only are videos entertaining, they are also highly searchable.  Other video sharing networks include Blip.tv, Dailymotion, Hulu and Yahoo! video.
• Podcasts. These include audio or visual files that are available through subscriptions.  Podcasts can be live presentations, webinars, teleseminars, radio shows or anything that contains and audio or video file.  iTunes is a hub for all genres of podcasts and anyone can submit a file to be heard around the world.
• Wikis. These websites contain user-generated content and allow people to add or revise information about a given subject.  Pages become communal documents in an online database.  The best know wiki is Wikipedia, the free online encyclopedia that anyone can edit.  Other wikis include About.com and Squidoo.

The common thread in each of these social mediums is content creation and distribution.  New media users are not selfish with their ideas or work, instead they share their work with all of their networks through syndication.   Applications like Ping.fm make the distribution process simple, so that content can be disseminated to a number of networks at once.

You can become new media savvy if you remember the following steps: Create, Syndicate, Comment, Repeat.  Use this to your advantage during the job hunt to connect directly with your prospective employers or blow them away with your knowledge during an interview.

Source: Anne Carr, Account and Social Media Director at Bolt Public Relations