An effective way to set up your personal branding effort is to use Social Media to Promote You ….. to create a unique branding statement that sums up your value proposition

Before we go any further, watch this video – Understand Social Media:  (Time: 4 minutes, 22 seconds):

Now, answer this 4 word statement: “Tell me about yourself”

If you’ve ever attended an interviewing workshop, or found yourself head-to-head with this request in an actual interview, you are truly aware of the anxiety that these 4 words cause.

The natural inclination is to respond with:

“My name is ______________.
I am interested in ___________.
I majored in ___________.”

The same kind of information that you can find at the top of your resume; the same facts and “vital statistics” that your interviewer may have already received before you sat down for the interview.

But (and you likely know this already), you don’t want to tell someone exactly what they already know.
Instead… you need to tell the recruiters (who are looking for the differentiators) what is unique about you>

Answering this 4 word statement well is a perpetual challenge:

You need to engage the interest of your audience without going “off topic” (what brought you to the interview in the first place) or repeating the “known knowns.